Top 5 insights on applying executive coaching to a technical specialism

Here are my Top 5 insights on applying executive coaching to a technical specialism, which in my case is strategic reward management and executive pay.  

1. Having a niche is good for business.

The more specific you get with your service or product, the less competitors you’ll have, and the easier it is for potential clients to find you.  

2. The technical expertise is not always relevant.

Many challenges clients present are universal, although subject matter expertise does help you offer constructive challenge and act as a sounding board. 

3.Use hypotheses and metaphors.

Hypotheses and metaphors are a great way of making a valuable addition to the client’s awareness of their context without providing direct advice or counsel. 

4. Incorporate training and mentoring into the offer.

Clients expect a blend of coaching, training and mentoring from a technical expert for the partnership to add most value, tailored to their particular need and goals.  

5. Keep technical skills current and relevant.

Help to lead and shape the debate in the technical specialism to raise your profile and build a referral network – an example is a recent research study I conducted on executive pay for The Purposeful Company. http://bit.ly/2olQA8n